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Edsall contributes a weekly column from Washington, D.C. Despite the platform driving a lot of real-time discussion, Twitter users are, in general, less likely to tap on a link – but maybe, with improved CTA presentation, that could change to some degree. The social media outlets are an open door to organizations like NATO, military suppliers, and the Atlantic Council, with executives making decisions about what content is allowed to circulate widely on social media and what content is encouraged to support U.S. As a subscriber, you have 10 gift articles to give each month. It could be a helpful addition for publishers, and it’ll be interesting to see if it helps drive more referral traffic from tweets as a result.īecause Twitter has never been great, comparatively, for most websites, at referring people through. Journalists at nytimes who analyzed the data found that: In 2021, being Hispanic reduced the odds of receiving a high performance evaluation score by 61 percent, being Black reduced the odds by 47 percent, and being Asian reduced them by 34 percent.
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Twitter also notes that this is still an experiment, which means that not all users will see the new tile format, while if you Retweet a Tweet Tile or share a Tweet Tile URL, it may not show up in the original display (hence the above screenshot as opposed to a tweet embed). Agrawal, Twitter’s chief executive, had spent the past six weeks steering the company through a 44 billion sale to Elon Musk, the world’s richest person. This updated publisher link-preview format, which is part of Twitter’s new developer tools options, adds another consideration in this respect, though it’s limited to certain publishers only at this stage.